The ability to disrupt your prospects, stop them in their tracks and make them listen.
Everyone talks about conversions…about getting people to BUY.
But the relationship starts with that initial meeting, that first “hello”.
Emotion and analytics is what I’m all about.
Intuitive knowing and competitive advantage. Deep insights and geeky metrics.
That’s what it takes to form a strong bond between your prospects and your business.
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No one on your team is an expert at sales copy.
No one is a “sales person behind a typewriter,” as the classic psychological selling gurus would say.
If you’re still scratching your head as to whether or not you’re hitting all the benefits, without even communicating the outcome of your product…you’re in trouble. And that trouble is, of course, your competition. Yikes!
“As a VP of marketing, I consider myself hard to satisfy. The vast majority of copywriters I worked with along the years, were able write nice words but usually missed the point and weren’t able to capture the essence. Dayana is an exception. She’s much more than a copywriter. SHE GETS IT. She is good at researching and understanding what we want to say, she has a good eye for design and she produces content that really makes an impact. I guess that’s one of the biggest compliments a marketing writer could get.”
TravelPerk
Every great brand has a personality that fits the market. I’ll match yours.
Nobody wants their jargon with a side of bullshit. Nobody.
I make it skimmable so you still get the length you need for SEO.
Hellooooo…this is where the story comes in (and never leaves).
We found her exactly when we needed her. We knew what customers loved about our beta product, and she communicated it for us.
TravelPerk